Credit Card Processing Options
Business owners and managers have more choices
than ever before when it comes to merchant accounts
and credit card processing. In response to industry
competition, providers have begun to offer different
pricing structures in an attempt to carve out their
own niche. Going even further, some providers aren't
actually merchant service providers at all. Instead,
they work with your existing processor to lower
rates and fees.
Most business people find the topic of credit card
processing confusing enough without interjecting
even more options. However, the new choices hitting
the marketplace are a good thing because they're
helping to lower processing costs for businesses
that are diligent enough to weigh their options.
This article will help you to learn about and
consider the different options available.
Tiered Merchant Accounts
Tiered merchant account pricing is the traditional
structure that has been the standard since the dawn
of credit card processing. Tiered pricing generally
operates by grouping the couple hundred or more
interchange fees dictated by Visa and MasterCard
into just a few rate categories. These categories
are typically referred to as qualified,
mid-qualified and non-qualified.
Providers have control over how interchange fees are
categorized allowing them a sort of invisible
control over the actual cost to the merchant. An
industry professional once said to me that "tiered
merchant accounts are the biggest joke going."
Needless to say, tiered pricing is often the most
expensive way to accept credit cards.
Interchange Plus Merchant Accounts
Interchange plus pricing is the most transparent
merchant account price structure. Interchange plus
accounts function by applying a standard mark-up to
the actual fees dictated by Visa and MasterCard for
any given transaction. Unlike tiered pricing,
interchange plus ensure that the merchant is always
charged the same mark-up and that the mark-up is not
inflated by the provider.
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